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Things to consider when creating your website
- 1. Identify your primary users
- 2. Improve your visual branding
- 3. Prioritize mobile use above all else
- 4. Build your website structured and scalable
- 5. Make it easy for your visitors to get in touch
- 6. Add references and social proof
Identify your primary users
This may seem obvious, but you'd be surprised how many website projects are completed without a proper one analysis by the users. To create a website that meets the needs of your most important audiences, you must first dig into who these people are and why they come to your website.
It is also very possible that your company has several primary user groups, in which case it is important to distinguish them in the analysis and see how they differentiate themselves.
Enhance your visual brand
When was the last time your company reviewed its logo, color scheme, and use of fonts? How do you communicate with the outside world? What impression do you give? What do you want to convey? All these questions must be answered with the help of your new website. And in order for it to be able to do that, the designer first of all needs to know the answers.
A clearly structured website that correctly reflects what your company stands for will strengthen your brand identity properly. This, in turn, makes you easier to remember, which further leads to more customers falling in place in the long run.
Prioritize mobile use above all else
This shouldn't be news to the vast majority of people. Today, the majority of all internet surfing is done via mobile phones and your website therefore has no choice but to be adapted for mobile use.
Build your website structured and scalable
Never make the mistake of building a website that only meets your current needs. This will mean that you have to spend an unnecessary amount of time in the long run or, in the worst case, have to redo the whole spectacle.
Make it easy for your visitors to get in touch
Make sure to get answers to the following questions:
How do I want my customers to be able to reach me? (Email, phone, online chat, etc.)
What hours do I want to be available for my customers?
Who will receive communications from customers?
Can we supplement with artificial intelligence or chatbots?
Always consider your communication needs before building a website and check with your web development company to determine which options are right for you.