Google Ads can be the fastest way to reach new customers or the most expensive way to burn a budget. The difference lies in how the account is managed. As a Google Ads consultant, I make sure your ads are shown to the right people, at the right time, and that you pay for results instead of empty clicks.
Google Ads consultant who makes every penny work harder
What does a Google Ads consultant do?
A Google Ads consultant creates, manages and optimizes your advertising campaigns on Google so that you get the most out of your budget. It's about much more than writing an ad and setting an amount - the right keywords, smart bidding, sharp landing pages and correct conversion tracking determine whether your advertising is profitable or not.
A good consultant sees the entire chain: from someone searching on Google, clicking on the ad and landing on your site, to the visitor actually becoming a customer. If something goes wrong in the chain, the result is affected – and the money flows away. Our job is to find and plug those leaks.
Google Ads and search engine optimization They also complement each other: ads drive traffic immediately, while SEO builds long-term value. Together, they cover a larger portion of the search results.
This is how we work with your Google Ads
We work iteratively: test, measure, adjust and scale up what works. You can hire us for a start-up from scratch or for ongoing optimization of an existing account.
1
Account analysis and current status
We start by reviewing your account or industry: what your competitors are paying, which keywords are worth appearing on and where the biggest opportunities lie. If you already have an account, we do a thorough scan and find what is leaking money.
2
Strategy and structure
Based on your business goals, we build a campaign structure that works. The right division into campaigns, ad groups and keywords means that the budget is directed where it is most useful – and that we can easily optimize further.
3
Ads and landing pages
We create ads that speak directly to your target audience and ensure that the landing page they encounter actually leads to an action. This is often where the biggest gains are found: a better landing page lowers the cost per click and increases conversion at the same time.
4
Measurement and conversion tracking
Without proper tracking, all optimization is guesswork. We make sure that conversions, ROAS, and cost per conversion are measured correctly, so that we optimize for deals and not just clicks.
5
Ongoing optimization and reporting
Google Ads is a perishable commodity. We monitor the account continuously, test bid strategies and ads, and weed out what doesn't perform. You get clear reports that show you what you're getting for your money.
We are experts in all aspects of Google Ads
- Search ads – appear at the top when someone is actively searching for what you offer.
- Shopping and Performance Max – for e-retailers who want to sell more, with optimized product feeds in Merchant Center.
- Display ads – build reach and remind visitors who didn't convert.
- Video ads on YouTube – reach the right target audience with moving content.
- Remarketing – capture those who have been on your side but have not completed the purchase.
What you get from hiring us
- Better return on advertising budget – we optimize for conversions and ROAS, not empty clicks.
- Quick visibility on Sweden's most used search engine, right from the start.
- Full transparency – you own the account, the advertising cost goes directly to Google and you pay us for the work, not a markup.
- No unnecessary bonding time – we retain customers through results, not complicated agreements.
- A specialist, not a salesperson – you speak directly to the person who manages your campaigns.
All of Sweden
Google Ads consultant in Stockholm, Gothenburg and Malmö
We are based in Stockholm and help companies throughout Sweden, on site and remotely. Whether you are looking for a Google Ads consultant in Stockholm, Gothenburg or Malmö, we adapt the advertising to your market and your goals.
If you are looking for more customers locally, we will make sure you are visible when people in the local area search for what you offer.
Stockholm
Gothenburg
Malmo
All of Sweden
Flexible
Arrangements that suit you
We work in three levels depending on how many campaigns you run and how much strategy and analysis you want. Instead of you guessing which approach will work best, we look at your situation first and provide a proposal that matches your goals and budget.
- Base Keyword analysis, campaign setup, ads, tracking and ongoing optimization. For those of you who want to get started right.
- Most popular Standard Everything in Basic plus more campaigns, market monitoring and brand and competitor analysis.
- Premium Everything in Standard plus retargeting and more frequent reporting. For those who want to seriously scale up.
You decide the advertising budget yourself and it is paid directly to Google – our prices apply to the work we put in. If you want a concrete price quote, the easiest way to start is with a free call.
Ready to get more customers through Google?
Tell us where you are today and where you want to be, and we'll review your account and show you what's possible. The first call is always free and without obligation.
What is Google Ads?
Google Ads (formerly Google AdWords) is Google's advertising platform, where you pay to appear high in search results for the keywords you choose. Every time someone clicks on your ad, you pay Google a sum. Done right, it's one of the fastest ways to reach customers who are actively searching for what you offer.
How much does it cost to hire a Google Ads consultant?
It varies depending on how extensive your account is and how much you want us to take care of. It's important to distinguish: you pay the advertising budget directly to Google, and our fee applies to the work we put in. We always provide a concrete proposal after looking at your situation. Feel free to start with a free call.
What budget do I need for Google Ads?
It mainly depends on two things: how competitive your keywords are, and how many more sales or bookings your business can handle. We help you set a budget that is proportionate to what you want to achieve, and we recommend a realistic start that we scale up rather than a figure pulled out of thin air.
How quickly do you see results with Google Ads?
Unlike SEO, Google Ads delivers traffic more or less immediately. However, it takes time to optimize for profitability. Expect a run-in period of about one to three months where we collect data, tune bidding, and weed out non-resulting searches before we have a solid foundation to scale from.
What is ROAS and why is it important?
Google Ads FAQs
ROAS stands for Return On Ad Spend and shows how much you get back for every dollar you spend on ads. It is one of the most important metrics for determining whether advertising is profitable. We optimize for ROAS and conversions instead of just clicks, because it is the deal that counts – not the traffic itself.
Do I have to commit to a long contract?
No. We believe in retaining customers through results, not through complicated contracts. You own your ad account and retain full control throughout.
Contact Us
Contact Us
Talk to our Google Ads consultant
Philip Åkerbäck
CMO, Google Ads consultant and co-ownerWith eight years of experience with Google Ads, I help companies create well-structured campaigns, measure correctly, and get more out of their advertising budget.
- 072-285 28 36
- philip.akerback@imarketing.se
- Stockholm, Sweden
EN 
SE