Brothers Move

About the project

Bröderna Flytt is a fast-growing and reliable company moving company in Gothenburg and Halland. iMarketing has worked with them for over two years, managing their marketing efforts on META and developing their new website with ambitious SEO efforts to get them to rank at the top of Google.

The challenge

Initially, our primary focus was to optimize their ad account on Facebook and Instagram. Their average cost per landing page view was SEK 45.3, and our first priority was to reduce this cost. We also aimed to increase the number of potential customers for people moving around Halland and Gothenburg by creating a series of targeted advertisements.

Results

Within just one week of working on the account, we successfully lowered the average cost per landing page view to SEK 7.8, which immediately showed that we were on the right track. We then concentrated on increasing the number of leads by creating different types of ads, each emphasizing different aspects of the moving process. Our primary focus was to showcase the dedicated staff who pack and work, giving customers a sense of trust and security.

So far we have generated a total of 485 leads at a cost per lead of SEK 571, with a total advertising cost of SEK 277,207. We have received 4,436,611 views, 33,575 clicks and a CPM of SEK 63, which has helped Bröderna Flytt in its expansion from being a local supplier in Frillesås to now being a significant player in the whole of Halland and Gothenburg. We look forward to another successful and long-term collaboration!