When it comes to digital marketing, people put a lot of emphasis on aspects like “viral content” and “user engagement.” While these two play an important role in your marketing strategy, they often don't provide a clear picture of your company's performance.
Basically, they don't help you determine how the money, time, and effort you put into your business affects its overall performance. If you want a better understanding of how the different pieces of your marketing puzzle affect your results, calculate your return on investment (ROI).
The return is the surest way to judge whether you are allocating your budget efficiently. In this post, I've compiled key statistics you should know about digital marketing ROI.
Important ROI statistics for digital marketing
The average return on investment from email marketing is 122%.
Based on a eMarketer study investment in email marketing has one of the best returns with a return of 122%. To put that into perspective, it's 4 times higher than the ROI of other digital marketing platforms.
But it is important to note that you can only achieve this ROI if you use email marketing correctly. Here is one comprehensive guide about this marketing strategy.
Individuals who use blog as a marketing tool are 13 times more likely to have a positive return.
If you blog regularly, there is no doubt that you will benefit from it. Blogging increases the likelihood of being discovered online.
Thus, you will be able to reach your target group and possibly convert them into leads. This saves cost by not having to think about hiring a sales team or other forms of advertising to achieve the same results.
Marketers who calculate their ROI are 1.6x more likely to be allocated higher budgets for their marketing activities.
According to a HubSpot report marketers should familiarize themselves with how to calculate the ROI of their marketing events. In this way, they can show their supervisors and managers the positive impact of marketing, which in turn will instill confidence in their work and make them eligible for a higher budget.
Companies generate an average of SEK 20 in revenue for each SEK 10 they spend on Google Ads.
If you've been hesitant to adopt Google Ads because you're not sure about its potential, you'll be happy to know that it's quite rewarding. For every SEK 10 that an average business spends on Google Ads they get SEK 20 back.
More than ¼ of the top marketers allocate more than 10% of their budget to measurement and analytics.
One research conducted by Neustar revealed that one of the ways to increase the return on your marketing activities is to first set aside more funds to track progress. This study showed that the highest performing marketers are data driven.
By keeping track of how their marketing team performed, they can make more informed decisions. In the long run, this improves their returns and benefits their business at large.
72% of marketers improve their engagement through content marketing.
This proves that an effective way to increase traffic to your website and get a higher return on your online activities is to prioritize your marketing efforts. As an example, Tiger Fitness Inc. realized a customer percentage of 60% which they created entirely from video content marketing.
For every kroner spent on email marketing, companies generally get a return of SEK 400.
According to Smart Insights email marketing has one of the highest returns on investment, generating 400 kroner in revenue for every 1 kroner spent. By comparison, the return on SEO is around SEK 220 and only SEK 100 for mobile marketing.
72% of the companies attribute their success to keeping track of the ROI of their content marketing.
Based on a study done by Content Marketing Institute calculates 72% of the most prosperous companies the return on their content marketing compared to 22% of the least successful companies. This shows that it is important to determine if the content you are producing is helping you make any progress.
According to VentureBeat, the median return on CRO tools is 223%.
Conversion rate optimization (CRO) is the process of optimizing your digital and mobile marketing to increase your conversion rate. The more you invest in CRO tools, the higher the return on this investment.
89% of the marketers claim that the return on investment from influencer marketing is almost the same if not higher than from other platforms.
A majority of business owners, especially those who own small businesses, are wary of spending their money on a new channel. However, based on the experiences of those who have tried influencer marketing, the reward is quite good with one ROI that is comparable with similar marketing channels.
64% of Internet users are more likely to buy a product online after watching a video.
If you are worried about your return on digital marketing, one of the things you should focus on is creating quality videos.
Keep your tone informal and friendly while providing as much information as you can.
According to HubSpot, at least 64% of individuals to purchase an item after they have watched a video that explains more about the product's details.
Dynamic video targeting increases your business return by up to 49%.
Dynamic video retargeting involves adapting existing videos to reach specific target groups. Based on research done by Treepodia can this marketing technique increase your ROI by 49% and improve your CTR by 74%.
Videos on landing pages are on the rise the conversion rate by up to 86%.
You have invested a lot of time and money in creating a responsive website for your business. The next thing you should do is look for ways to optimize the landing page.
According to EyeView Digital is one such technology to add videos that can increase the conversion rate with 86%. Depending on the action these visitors take, you may be able to increase your ROI from these conversions.
Fun facts about digital marketing
The average time that a person can be pay attention to is 8 seconds.
This is a sharp decline from 12 seconds in 2000. The research from Microsoft reveals that companies now need to put more effort into creating quality content that can capture readers' attention in that time frame.
Infographics are three times more likely to be shared than other forms of content.
Infographics are one of the best ways to share content visually. This explains why they are shared more than any other type of content – such as video or text – on social media platforms.
Mobile marketing dominates the digital landscape.
At least a third of internet users access it via smartphones and other mobile devices. This reveals that companies should make their channels as mobile-friendly and responsive as possible.
Seamlessness plays an important role in customer engagement.
In an era where almost every industry is filled with dozens of competing brands, an easy way to make yours stand out is to prioritize seamlessness. Research shows that customers prefer brands that offer a seamless and flawless experience.
60% of customers expect brands to provide consistent and accurate information across online platforms – be it their website, third-party websites or social media platforms.
No matter how big or small your business is, the secret to improving your ROI is staying up-to-date on digital marketing trends. Brands that focus on just one strategy year after year experience very slow progress. To avoid this, spend some time each month or week reviewing the latest trends and statistics related to digital marketing ROI.
Tip: Here you can read more about what you can get out of it SEK 100 invested in Facebook and Pinterest ads.