In order to develop the best possible strategy, it is important to first gain an understanding of what your digital strategy looks like today. Regardless of the challenges and opportunities you face, the first step is always to develop concrete measurement points.
Stop working in the dark
Once we have an overview of the current state, we make sure to intertwine your vision and goals with what the current state looks like. We bring forward KPIs which makes the development measurable and from there derives the optimal growth strategy.
We then compile everything in a document that illustrates in an easy-to-understand and clear manner what we have arrived at, why we have chosen a certain strategy, and the results we expect to achieve in the near term based on your budget.
Too many companies today continue to work the same way every day as they have for the past ten years. Without really knowing where they stand, where they are going, or if they achieve their milestones along the way.
It is not news that you need to measure your success if you want your business to be successful; how else will you know when you are there?
So what we do is collect the data we need via your current analysis tools (if you don't have any, we'll of course help you install them).
Next, we go through:
- Number of visitors per day
- Current conversion rate (how many of the visitors become customers)
- How visitors navigate the page
- Where they come from
- Results from previous marketing
- Analysis of target groups
- Analysis of competitors
common questions and answers
You get a clear picture that shows you where you are, what you should focus on, and how you can best achieve your goals. Regardless of the type of analysis that applies, these are precisely the questions that must and will be answered, provided that the analysis is done properly.
A market analysis, for example, goes through things like: What does the market look like today? Are there trends you can jump on? What gives the best results? How are your competitors doing and who is doing what best? The answers to these questions will help you further understand what the game plan looks like and who you are playing with/against. Ultimately, such an analysis helps you make the right decisions in future path choices and ensures that you continuously maximize the impact and ROI of your marketing budget.
The two occasions when analyzes are most important are when you want to initiate some type of change, or if you are already in one. It gives you decision-making information that shows how you can achieve the desired change and results in the best possible way. When it comes to analyzes based on data and digital growth, you are most welcome to contact us.
Web analytics tells you how visitors use your website today and how you can modify it to increase both user-friendliness and conversion rates.
It helps you understand how you are found today, which keywords most people find you through, and concrete measures for how you can be found in a more efficient way. Perhaps you have a special niche that can be used to appear more in the right searches?
The answer to what your customers really think of your company. Why did they become customers in the first place? And why do they stay? By answering these questions, you not only find out what you do well and what you can do better; you also get more meat on your legs for future digital marketing. Highlighting past references and results is one of the things that usually works best in marketing.