As the digital world continues to evolve, businesses of all sizes are looking for ways to drive more traffic and convert more new customers through digital tools. With so many options available, it can be difficult to know which strategies will work best for your business. In this article, we'll explore some of the best strategies you should consider implementing in 2023 if you want to increase customer conversion rates and increase website traffic.
First of all, let's start with SEO (Search Engine Optimization). Search engine optimization is one of the most effective ways to get your business seen online. By optimizing your web pages with relevant keywords that people search for on Google or other search engines, you can ensure that they find your website when they are looking for something specific. Also, creating high-quality content around the same topics helps keep visitors engaged when they come to your site. This includes blog posts, videos, infographics – anything that provides valuable information related to what people are searching for online. You also want to make sure that each piece of content has a clear call to action, such as signing up for an email list or downloading a free e-book so that visitors get something tangible from their visit beyond just reading an interesting article or watching on a video tutorial.
Facebook & Instagram
Another good strategy is to use social media platforms like Facebook and Instagram as marketing channels where you can reach out directly to potential customers by targeting the campaigns to the most relevant audiences in Facebook Ads Manager. Additionally, posting regularly to these networks and building a follower base not only gives potential customers another way to connect with your brand, but it also gives them access to exclusive promotions or discounts that can encourage them to take immediate action. Plus, having conversations with followers gives the brand personality that helps build relationships between businesses and consumers over time – which eventually leads to increased conversions down the line!
PPC advertising (Pay Per Click) is another excellent tool that is often used by businesses today; especially since its cost-effectiveness makes it ideal even with small budgets while delivering results quickly compared to traditional methods such as TV commercials or radio spots. When done right, campaigns that are targeted specifically based on user interests etc. can provide huge ROI because the ads are shown exactly where the desired audience members are already spending their time – increasing the chances of someone clicking through to purchasing the product/service that is offered. Additionally, tracking analytics allow us marketers to track progress, easily measure success rates, test different tactics, and quickly find what works best for you!
One of the best ways for B2B companies to use LinkedIn to get new customers is to create a company page and regularly share relevant and valuable content on it. This can include educational articles, videos, infographics, or other types of content that provide value to the company's target audience.
In addition to sharing content, B2B companies should also actively engage with their target audience on LinkedIn. Effective examples in relation to time are commenting on posts, sharing other users' content and making your own posts when something exciting happens. By engaging with potential customers on the platform, B2B companies can build relationships and establish themselves as thought leaders in their industry.
Having an actively updated company profile on LinkedIn is absolutely the most effective way for B2B companies to combine LinkedIn InMails with Email send out to selected prospects. This allows you to send personal messages directly to potential customers completely automatically and by combining with email you build up a higher relevance for your prospects over time.
Finally, the development of comprehensive email marketing campaigns is an essential part of today's digital landscape; Email not only provides a direct point of contact between a company's consumer base, but segmentation features allow senders to create highly personalized messages tailored to individual interests. Regardless of whether you send newsletters, promotional offers, invitations to events or automated drip sequences, this continuously builds a list of leads that can be sorted by relevance based on the responses you receive. There are many different programs to work more with automatic mailings on both LinkedIn and via Email, of which the ones we recommend mainly are: Limb strip, Plenty, and Hubspot.
Overall, there is no single “right answer” when it comes to driving traffic and converting new customers via digital tools in 2023 and beyond. But following the tips above is a good way to start the journey towards the goals set for the coming year. Good luck!