Wonderful wonders

From lost traffic to ROAS 12 and +120 % organic growth — in three months

So we helped Wonderful wonders to bounce back after domain change

 

“We thought it would take a year to recover. With Seoul, it took three months.”
– Founder, Harligaunder.se

Background

In October 2024 we came into contact with Härligaunder.se after they recently:

1. Moved their e-commerce to Shopify

2. Changed domain from belovely.se to harligaunder.se

Two major changes that led to a classic SEO scenario:

❌ Almost all previous traffic disappeared.

Changing platform and domain at the same time without having 100% control over SEO involves great risks – and it was quickly noticeable in their statistics. Härligaunder not only wanted win back your old traffic, but also take the opportunity to grow past itWe set high goals together.

The solution: Seoul

We connected the site to our seoella account – and the tool identified 761,099 improvement suggestionsWith traditional SEO management, this would have taken months to go through – but with seoella's smart automation engine, all improvements could be implemented within a matter of days.

The result

🚀 After 3 months (January 2025) we saw:

• +120 % increase in organic traffic

• +24 % increase in sales from organic traffic

But we weren't satisfied there.

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Next step: Google Ads

Once the organic foundation was set and stable, we took the next step – Google AdsThe result?

🎯 ROAS: 12 – that is, 12x the money back per advertising dollar invested.

Traffic became both broader and more converting. The combination of improved SEO and strong paid advertising gave maximum leverage to their product range and new brand platform. We also went in and made adjustments to the product page to increase the conversion rate, including adding the function to show different colors, warn when there are few products left in stock and show how far away from free shipping you are at the checkout.

📊 Before and after: Here are the numbers

• Organic traffic:  +120 %

• Sales via SEO:  +24 %

• ROAS Google Ads:  12

• Conversion rate: +9%

• Number of improved pages:  761 099

Why did it work so quickly?

When a site changes domain and platform at the same time, it often requires a long recovery period. But by using Seoella, we were able to quickly make the entire website more SEO friendly and thus immediately become more searchable.

When we then combined it with the right SEM strategy, the result was not just recovery – but growth.

Do you also want to try Seoul, get help with Google Ads, or conversion optimization?

If you have moved your site, changed domain, or just feel like you are losing visibility in search – then seoella is a given next step.

✅ No prior knowledge required
✅ Fast results – often within weeks
✅Measurable effect directly in Analytics and Semrush

👉 Contact Us so we can help you with what best suits your situation right now.