Finding the right digital marketing tool can be a challenge. There are many solutions that promise simplicity, growth and better contact with customers. Some focus on automation and smart mailings, others offer packages where both web and marketing are managed by the same partner. Some focus on security and local support. There are platforms that go in-depth with analysis and segmentation and there are services where you can quickly get started even without technical experience. Which features make a real difference and which benefits are best suited for your business? It becomes clear when we compare the options that make the job a little easier and communication more accurate.
Table of contents
iMarketing
At a glance
iMarketing is a full-service agency that combines web development and digital marketing to make growth simple and measurable for businesses. Their strength lies in their holistic approach: from web, hosting and SEO to Google Ads and social channels – all packaged with personalized solutions. For Swedish small and medium-sized businesses that want to avoid switching suppliers and get faster results, iMarketing is a very strong choice. Short. Powerful.
Core features
iMarketing offers web development and ongoing web optimization, operation and hosting, as well as digital marketing with SEO, Google Ads and social media. The website shows project cases and a clear project management process that provides transparency in the delivery. They combine technical implementation with marketing strategy, which makes it possible to optimize conversions rather than just traffic. Note: the website prioritizes service descriptions and cases over detailed price lists and package breakdowns — a conscious choice to be able to tailor offers.
Benefits
- Complete supplier: iMarketing brings together web development, hosting and marketing in one offering, reducing the need for multiple suppliers.
- Growth focus: The work is clearly focused on conversion optimization and measurable business goals, not just aesthetic solutions.
- Strong cases and customer feedback: The agency's portfolio shows completed projects across multiple industries and creates credibility with potential clients.
- Personal solutions: Services are tailored to each client's needs, providing relevance to both local and industry-specific challenges.
- Ongoing support: iMarketing offers continued updates and operational support, ensuring long-term results.
Who it is suitable for
iMarketing targets Swedish small and medium-sized businesses that need both technical web expertise and active marketing. If you want a partner who can take responsibility for both development and campaigns — from SEO to Google Ads — while delivering measurable improvements in traffic and conversions, this is the right choice. Perfect for businesses that want to grow digitally without coordinating multiple vendors. And yes, I learned this the hard way.
Unique value proposition
What makes iMarketing unique is the integration between technical delivery and marketing strategy: they don’t just build websites, they continuously optimize them for business results. By combining hosting, SEO, advertising and social media under one project management, the time from launch to results is reduced. This provides faster insights, fewer hand-off errors and a clearer division of responsibilities — something that especially benefits smaller teams with limited resources. Regional presence in Stockholm, open case studies and a clear focus on data protection and cookie transparency reinforce trust. In short: a scalable, data-driven partner that prioritizes growth over gadgets.
Real use case
A Stockholm-based company partnered with iMarketing to redesign their website, implement SEO, and run Google Ads campaigns. The result was increased organic traffic and improved conversion rates post-launch, thanks to a combination of technical optimization and targeted ads.
Pricing
Quote-based (prices not specified on the website).
Website: https://imarketing.se
rule
Brief overview
rule is an all-in-one marketing automation, newsletter and SMS marketing platform that helps you create personalized customer journeys with email, SMS and RCS. The platform is used by over 3,500 companies and combines segmentation, personalization and analytics in a user-friendly interface. Bottom line: strong choice for companies looking to scale automated customer flows, but requires some marketing experience to get maximum impact.
Core features
rule offers marketing automation, newsletter management, and SMS & RCS marketing as its cornerstones. You get tools for dynamic customer journeys, advanced segmentation, hyper-personalization of content, and reporting and analytics to measure results. The platform also has integrations — including Meta integration — that allow you to target campaigns across multiple channels simultaneously.
Worth noting: the drag-and-drop editor simplifies the startup, but the features go deeper than a basic email sender.
Benefits
- User-friendly drag-and-drop editor: The visual editor makes it quick to build feeds and newsletters without code, reducing the technical barrier to entry for marketing teams.
- Strong opportunities for segmentation and personalization: You can create tailored customer journeys based on behavior, which increases the relevance of communication.
- Automation support for recurring campaigns: The platform's automation flows support complex, dynamic customer journeys that can be run without manual handling.
- Channel breadth — email, SMS, and RCS: The ability to combine email with SMS/RCS increases the chances of reaching customers at the right moment.
- Scalable solution: From smaller lists to 250,000+ contacts, making rule suitable for growing businesses.
Disadvantages
- Can be complex for beginners: The breadth of features means there is a learning curve for teams without marketing experience.
- The pricing structure can be high: For small businesses or startups, the cost can become burdensome as lists and additional services (like SMS) scale up.
- Limitations in the free SMS plan: The free plan has clear limitations when it comes to sending SMS, which means that many people will quickly need to upgrade.
Who it is suitable for
rule is aimed at marketing and communications managers, digital agencies and medium to large companies looking to automate and personalize customer communications. If you run an e-commerce or service business and need to combine email with SMS flows, rule is particularly relevant.
Unique value proposition
What makes rule unique is the combination of established automation features and multi-channel support (email, SMS, RCS) in a single platform, along with drag-and-drop for rapid implementation. It speeds up campaign development and lets you test personalizations at scale.
Real use case
A forward-thinking fashion company uses rule to trigger automated email campaigns and SMS flows based on purchasing behavior and customer segments. The result was higher conversion rates and improved customer loyalty thanks to more relevant offers.
Pricing
From SEK 595/month for 2,500 contacts, with a free plan for 250 contacts and 1,000 email messages; additional services for SMS and RCS are added.
Website: https://rule.se
Get a Newsletter
Overview
Get a Newsletter is a Swedish, GDPR-compliant tool for creating and sending newsletters, landing pages, surveys and SMS campaigns. It is clearly aimed at small and medium-sized businesses, e-retailers and organizations that want simplicity combined with local data storage and support. In short: a practical, local option when you need quick setup and secure management of customer data. User-friendly. Secure. Efficient.
Core features
The platform offers a drag-and-drop newsletter editor, the ability to build landing pages and forms, features for sending SMS campaigns, and tools for surveys and customer research. You can segment recipients and personalize content for increased relevance, which improves open rates and conversions in campaigns. Integration options with other tools allow you to connect collected data to your workflows.
Benefits
- User-friendly interface and ready-made templates: Allows you to quickly launch newsletters and campaigns without extensive design work.
- Swedish support and complaints: Provides a secure channel for quick help and local responsibility in case of problems.
- GDPR compliance and local data storage in Sweden: Reduces legal uncertainty and works well for organizations with high demands on personal data management.
- Multiple integration options: Enables forms, landing pages, and SMS to work with your existing stack.
- Flexible pricing plans including free version: Lets you test the service for free before scaling up.
Disadvantages
- Limitations in the free plan: The free plan only allows up to 100 contacts and 500 emails per month, which quickly becomes limiting for growing lists.
- Some features require paid subscriptions for full access: For advanced segmentation, larger volumes, or premium features, you need to upgrade.
- Learning curve for advanced features: More complex functionality may require time and training to be fully utilized.
Who it is suitable for
Get a Newsletter is best suited for Swedish SMEs, e-retailers and public organisations that need a simple yet secure platform for digital communication. If you value local support, data storage in Sweden and quick start-up without complicated technology — then this is a natural choice.
Unique value proposition
What's unique about Get a Newsletter is the combination of user-friendliness and local compliance: a tool developed in Sweden with Swedish support and data storage, which provides both practical benefit and legal security for companies that handle customer data.
Real use case
An e-commerce company uses the platform for newsletters, campaigns, and customer surveys, which has led to increased traffic to the webshop, improved customer relationships, and measurable sales growth thanks to segmentation and targeted mailings.
Pricing
Free plan for up to 100 contacts and 500 emails per month; paid plans from around 79 SEK/month with extended features and contact volume.
Website: https://getanewsletter.com
apse one
At a glance
apsis one is a modern, all-in-one platform for data-driven email marketing and customer journeys that combines AI, automation, and personal touchpoints. Bottom line: it’s a great fit for marketers who want to scale relevance and automate customer communications without building everything from scratch. Easy to get started — but to squeeze out maximum impact, it requires time to learn and some technical understanding.
Core features
The platform offers AI-powered marketing and automation, built-in campaign tools, SMS, surveys, forms and advanced segmentation. You also get insightful data analysis and reporting as a basis for personalizing customer experiences. The flexibility to add add-ons such as product recommendations and social media makes apsis one a modular solution that can grow with your business.
Benefits
- Simple and user-friendly platform: The interface is designed to be intuitive, allowing teams to start delivering campaigns faster.
- Comprehensive personalization and automation tools: You can build customer journeys that are triggered by behaviors and data, increasing the relevance of communications.
- High delivery reliability and advanced segmentation: The system prioritizes that your messages reach the recipients and that you reach the right target group.
- Flexibility to extend functionality with add-on tools: The ability to add product recommendations and social integrations makes the solution future-proof.
- The company adapts to customer feedback: Apsis appears to be actively developing the platform based on market demands, indicating continuous improvement.
Disadvantages
- Learning curve for full functionality: Taking full advantage of advanced automation and AI requires time and practice.
- Unclear pricing for small businesses: Available information lacks concrete pricing examples, making it difficult to quickly assess cost-effectiveness.
- AI capabilities may require technical understanding: Configuring and interpreting AI-powered insights places certain demands on the team's skills.
For whom
apsis one is suitable for marketers and businesses who want a user-friendly, all-in-one platform for data-driven marketing and personalization. It is particularly relevant for mid-sized businesses that want to automate email and SMS flows, while also benefiting from analytics and segmentation for better campaign results.
Unique value proposition
What's unique about apsis one is the combination of ease of use and modular scalability — AI and automation are built in, while the platform allows for add-ons for specific needs such as product recommendations and social channels. In short: you get a platform that both simplifies everyday life and can grow with your strategy.
Real use case
A mid-sized retail company uses apsis one to automate customer communications, personalized offers, and campaign analytics to increase loyalty and lower marketing costs. The result is more relevant mailings and more effective repurchase activities.
Pricing
Free trial and demo available; specific pricing not mentioned in the materials provided.
Website
Website: https://apsis.se
Website: https://apsis.se
Ungapped
Overview
Ungapped is an all-in-one digital communications platform that combines email, SMS, surveys, events, and automation. Bottom line: it’s a powerful tool for organizations looking to bring multiple channels under one roof and automate repetitive processes. The platform requires some learning curve, but offers training support and consulting to get you started. For growing businesses, Ungapped can reduce manual work and create more consistent customer journeys.
Core features
Ungapped’s strength lies in its integration of multiple communication channels and automation. The service delivers ready-made email templates and an image archive, SMS campaigns, tools for creating surveys and event management with invitations, as well as marketing automation with triggers for lead nurturing and engagement before, during and after events. The platform also has integration capabilities with CRM systems such as Pipedrive, Dynamics and Salesforce, which simplifies the data flow between sales and marketing.
Benefits
- Ungapped offers a complete digital communication platform that includes email, SMS, surveys, and events, reducing the need for multiple separate tools.
- Automation features streamline communication by automatically driving follow-ups and customer journeys based on behavior.
- The platform includes customizable and ready-made templates that make it possible to quickly set up campaigns without starting from scratch.
- Support for multiple industries—such as construction, education, the public sector, and membership organizations—shows that the platform can be adapted to different needs.
- Integration options with established CRM and marketing systems allow data to be used more strategically in campaigns.
Disadvantages
- Pricing is only provided after contact, which makes budget planning more difficult for smaller businesses that want to compare costs directly.
- Some features and integrations are only available in higher levels of the subscription, which can make the total cost expensive for small businesses.
- The platform may require a learning period for users new to marketing automation, which means initial time and resources for training.
For whom
Ungapped is suitable for growing businesses, organizations and professionals who need an integrated solution for digital communication and automation. If you want to centralize email, SMS, surveys and event management in the same tool and connect it to CRM, Ungapped is a strong candidate. However, smaller businesses with very tight budgets should check the cost picture carefully.
Unique value proposition
Ungapped’s unique value is the whole: combining multiple communication channels with automation and industry-specific customizations in one platform. This means less manual work and faster setup of segmented campaigns—from invitation to follow-up.
Real use case
A concrete example is a construction company that uses Ungapped to send targeted email campaigns to customers, automate follow-ups based on customer activity, conduct customer satisfaction surveys, and send invitations to project launches via the events feature.
Pricing
Pricing: Quote-based — pricing details are provided upon request and often include tiers such as Basic, Pro, and Enterprise with different features and contact limits.
Website: https://ungapped.com
Paloma
At a glance
Paloma is a Swedish platform for newsletters, events and marketing automation used by over 1,500 customers in Sweden. The platform offers GDPR-safe storage and Swedish support, making it particularly suitable for organizations that prioritize data protection and local service. It is user-friendly and mobile-friendly, with templates and a drag-and-drop editor for quick mailings. In short: secure, simple and functional — but with some limitations for those who need advanced CRM integrations or SMS support today.
Core features
Paloma combines email marketing, event management, and automation in one solution. You can create newsletters with a drag-and-drop editor and ready-made templates, build automated flows like welcome emails and reminders, and segment recipients for more relevant mailings. The event module handles registration pages, ticketing and package solutions, and check-in. In addition, you get real-time statistics and reporting for both engagement in mailings and performance in automations.
Short break. Read carefully.
Benefits
- Swedish data storage and GDPR security: Paloma stores data in Sweden and the design is clearly adapted to Swedish privacy requirements, which reduces legal uncertainty.
- High customer satisfaction and fast Swedish support: Local support means you get help quickly and in Swedish, which saves time in case of problems or onboarding.
- User-friendly editor and many templates: Drag-and-drop makes it easy to build mailings without design expertise, speeding up campaign production.
- Functional automation: The ability to create smart flows such as welcome emails and reminders helps you automate recurring communication.
- Flexible event and ticketing solution: Built-in registration, ticketing, and check-in management makes Paloma great for event sales and conferences.
Disadvantages
- The SMS module is being launched: If you need SMS today, the platform may be insufficient because the module is not fully available yet.
- Direct CRM integrations are still missing: There is no ready-made solution for syncing with external CRM systems at this time, which may require manual processes or intermediate layers while awaiting future integrations.
- Pricing based on number of mailings: The model that calculates price per number of mailings can become costly at high volume, especially for newsletters with large distribution lists.
Who it suits
Paloma is ideal for small to medium-sized businesses, associations, and the public sector that want a secure, Swedish-based platform for newsletters, automation, and event management. If you value local support, GDPR compliance, and ease of use, Paloma will provide great value. However, if you need comprehensive CRM sync or massive SMS campaigns today, there may be better options — or you can wait until planned features are launched.
Unique value proposition
What is unique about Paloma is the combination of Swedish data storage, local support and a package that covers both email and events in the same tool. For organizations that want to avoid fragmented solutions and at the same time prioritize data protection, Paloma becomes a secure and unified platform.
Real-world usage scenario
A nonprofit can use Paloma to send newsletters to members, automate welcome and reminder emails, and manage registrations and ticket sales for an annual conference — all in one system. This saves time and reduces the risk of communication gaps.
Pricing
Try it for free with an account that includes 250 monthly mailings and 80 free tickets/seats. For exact pricing and plan options, see the platform's online price list.
Website: https://paloma.se
Marketing Tools Comparison
Here's an overview of different marketing tools to help you compare features and benefits.
| Tool | Key features | Benefits | Disadvantages | Pricing |
|---|---|---|---|---|
| iMarketing | Web development, hosting, SEO, Google Ads | Full-service provider, growth focus, personalized solutions | Quote-based, limited price information | Quote-based |
| Rule | Automation, newsletters, SMS | Simple drag-and-drop editor, strong segmentation | Complex for beginners, costly when scaling | From 595 SEK/month |
| Get a Newsletter | Newsletters, landing pages, SMS | User-friendly, Swedish support, GDPR-secured | Limited free plan, more features require subscription | Free up to 100 contacts |
| Apsis One | AI marketing, automation | User-friendly, flexible, strong segmentation | Learning curve, unclear pricing | Free trial |
| Ungapped | Email, SMS, events | Complete platform, automation, industry-specific | Pricing by contact, higher-level features | Quote-based |
| Paloma | Newsletters, events, automation | Swedish data storage, fast support, user-friendly | Limited SMS, missing CRM integrations | Free 250 mailings/month |
Maximize your email marketing with iMarketing
Choosing the right email marketing service can be confusing and time-consuming, especially when the goal is to create personalized customer journeys and ensure measurable results. The article “Best Email Marketing Services 2025 – Expert Comparison” highlights key challenges such as segmentation requirements, automation, and integration with other digital channels. Many businesses struggle to find a solution that combines technical expertise and tailored digital marketing without having to jump between multiple providers.
With iMarketing You get a comprehensive partner with experience in both web development and marketing, which makes it possible to combine SEO, Google Ads and email automation in a smart and coordinated strategy. We help you build a strong digital presence where every click leads to valuable conversions. Through our holistic approach to digital growth, you avoid worrying about technical obstacles and can focus on developing your business.
See how we help companies grow and take advantage of our successful customer cases that show results in the form of increased traffic and more efficient customer journeys.
Web development and hosting are cornerstones that we combine with customized marketing efforts just for you.
Do you want to take the next step in your digital growth and get help implementing email marketing that really delivers? Contact us at iMarketing today and let's create strategies together that simplify, streamline and concretely strengthen your company's online success. Visit https://imarketing.se now to get started.
Frequently Asked Questions
What are the most important features to consider in email marketing services in 2025?
One of the most important features is the ability to automate and personalize. Look for services that offer segmentation, A/B testing, and detailed analytics to maximize the impact of your campaigns.
How can I effectively compare different email marketing services?
Compare platforms based on key features like ease of use, integration options, and cost-effectiveness. Create a list of criteria that are important to your business, then test out free versions to see which service best suits your needs.
What do I need to get started with an email marketing service?
To get started, you need a clear target audience and a list of contacts. Sign up for a service and start creating your first campaigns, making sure to leverage templates for faster launch.
How can I measure the success of my email campaigns?
Measure success by tracking open rate, click-through rate, and conversions. Analyze these metrics regularly to adjust and optimize your campaigns, which can lead to improvements of up to 30%.
How can I ensure that my emails don't end up in spam?
To avoid spam filters, make sure you have a verified domain name and use a clear sender. Also, keep your emails relevant and avoid using things like spammy words to increase the chance that your emails will reach your inbox.
What types of businesses should consider using email marketing services?
Email marketing services are especially useful for small and medium-sized businesses looking to build long-term customer relationships. Whether you run an e-commerce or service-based business, email can be an effective channel for increasing engagement and driving sales.
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