Meta Ads consultant for advertising that actually sells

Facebook and Instagram reach almost all of Sweden every day – but boosting a post at random is not advertising. As a Meta Ads consultant, I ensure that the right people see the right message, that measurement is in place, and that every penny can be tracked all the way to the sale.

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What does a Meta Ads consultant do?

A Meta Ads consultant plans, sets up and optimizes your ads on Facebook, Instagram and the rest of the Meta platform so that they drive business results – not just likes. The work is based on three things that must work together: the right target audience, creative that captures attention in the feed, and a measurement that shows what the advertising actually gives back.

Is it called Facebook Ads, Instagram Ads or Meta Ads? It's the same thing. Meta is the new name for Facebook's advertising platform, and it's where ads are controlled on both Facebook and Instagram. We handle all variants.

Fishing and Google Ads complement each other: Google catches those who are already searching for you, while Meta catches them before they know they need you. Together, they cover the entire customer journey.

This is how we work with your Meta advertising

Our approach is simple: track first, creative second, scale last. We never activate campaigns until we know we’re measuring the right thing. You can hire us for a start-up from scratch or for ongoing optimization of an existing account.

1

Analysis and current situation

We start by understanding where you stand: current account, margins, target audience and what you have already tested. If you have advertised before, we will do a review and tell you straight out what is working and what is wasting money.

2

Tracking and data basis

Without the right measurement, you're advertising in the dark. We set up Meta Pixel and Conversions API with server-side tracking, prioritize the right conversion events, and make sure everything is GDPR compliant – before a single campaign starts.

3

Campaign structure and target groups

We build a structure that can be controlled and scaled, with a logical funnel from awareness to purchase. The right budget logic and the right audience signals allow what works to grow without losing profitability.

4

Creative that fits the flow

On Facebook and Instagram, what gets seen wins. We create ads in the right format – image, video, carousel and Reels – and test angles and messages in parallel. We scale what works, we replace what doesn’t.

5

Optimization and reporting

Meta Ads are never finished. Audiences get tired, ads get overexposed, and the algorithm changes. We test, adjust, and monitor continuously, and you get reports that show what actually matters: cost, conversions, and cost per customer.

We are experts in all of Meta

  • Facebook Ads – classic advertising done right, still one of the most cost-effective channels.
  • Instagram Ads and Reels – for target groups that live in the flow, with creative adapted to the platform's conditions.
  • E-commerce advertising – dynamic product ads and catalog campaigns via Commerce Manager.
  • Lead generation – Lead Ads directly in the feed or traffic to your landing pages, optimized for qualified leads.
  • Remarketing – capture back visitors who didn't convert the first time, often the most profitable to advertise to.

What you get from hiring us

  • Advertising that leads to business – we optimize for conversions and cost per customer, not superficial metrics like reach and likes.
  • Measurement you can trust – Pixel, Conversions API and server-side tracking in place from the start.
  • Creative that stands out in a feed where ads would otherwise be scrolled past in a second.
  • Full transparency – you own the account and see exactly what the money went to.
  • A specialist, not a salesperson – you speak directly to the person who manages your campaigns.
All of Sweden

Meta Ads consultant in Stockholm, Gothenburg and Malmö

We are based in Stockholm and help companies throughout Sweden, on site and remotely. If you are looking for a Meta Ads consultant in Stockholm, Gothenburg or Malmö, we will adapt the advertising to your market and your goals.

Stockholm Gothenburg Malmo All of Sweden
The right channel

Are Meta Ads right for you?

Meta is powerful for the right kind of business, and we’ll tell you when it’s right for you – and when it’s not. It works especially well if you want to:

  • Reach a broad audience – Meta reaches almost the entire Swedish population daily.
  • Drive e-commerce sales with dynamic product ads and retargeting.
  • Generate leads for service companies or businesses with longer shopping trips.
  • Building brand awareness before the customer even knows they need you.
Does Meta work for B2B? Most of the time, but it depends on your target audience. For some B2B companies, LinkedIn is better, for others, Meta works great. We'll tell you honestly which one is right for you.
Flexible

Arrangements that suit you

We typically work with an initial strategy and setup, followed by an ongoing management and optimization approach. Rather than having you guess what level you need, we look at your situation first and provide a proposal that matches your goals and budget.

  • Step 1 Strategy and start-up Analysis, tracking, target groups, campaign structure and set up of ads prior to launch.
  • Step 2 Ongoing management Optimization, testing, scaling, changing creative materials and clear reporting over time.
The media budget – what you spend on the ads themselves – is determined by you and paid directly to Meta. Our prices are based on the work we put in. If you want a concrete price quote, the easiest way to start is with a free call.

Ready to switch up your advertising?

Tell us where you are today and where you want to be, and we'll review your account and show you what's possible. The first call is always free and without obligation.

Talk to a Google Ads consultant

Meta Ads FAQ

What is the difference between Facebook Ads and Meta Ads?

It's the same thing. Meta is the new name for Facebook's advertising platform, and it's where ads are run on both Facebook and Instagram. Facebook Ads, Instagram Ads, and Meta Ads all refer to ads that run through Meta. We handle all variants and often call it Facebook advertising in everyday life, just like most of our customers.

How much does it cost to hire a Meta Ads consultant?

It depends on how extensive the account is and what the assignment entails. It is important to distinguish: you pay the media budget directly to Meta, and our fee applies to the work we put in. We usually work with a start-up for strategy and setup followed by an ongoing approach, and always provide a concrete proposal after looking at your situation.

How much budget do I need?

It depends on your market and what a customer is worth to you. For most small and medium-sized companies, a meaningful start is usually in the range of a few tens of thousands of kronor per month in media budget – if it is set too low, it will be difficult to get statistically reliable results. In an initial conversation, we will give you an honest figure for your specific situation.

Do Meta Ads work for both e-commerce and lead generation?

Yes. E-commerce is driven by catalog campaigns, dynamic product ads and retargeting. Lead generation is driven by in-feed Lead Ads or traffic to landing pages. We adapt campaign types and goals to your business model, so we optimize for real results and not cheap clicks.

How does tracking work for iOS updates?

The iOS updates have made tracking more difficult, but not impossible. With the Conversions API and server-side tracking, we get back a lot of the data that would otherwise be lost between the browser and the platform. It's not perfect, but it's enough to really drive advertising instead of guessing.

Do we have to commit to a long contract?

No. We usually work in shorter periods because optimization takes some time to yield results, but you are never stuck with a deal that doesn't work. We believe that results should keep the collaboration alive – not a contract.

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Talk to our Meta Ads consultant

Philip Åkerbäck, Meta Ads consultant at iMarketing

Philip Åkerbäck

CMO, Meta Ads consultant and co-owner

With eight years of experience in paid advertising, I help companies create profitable growth through Meta Ads, with a focus on creative content, accurate tracking, and ongoing optimization.