Performance max

Google Performance Max - Google's latest campaign type to convert more customers!

Google launched Performance Max campaigns November 2021 with the vision of full automation for Google Ads platform. Performance Max is a goal-based campaign type that helps advertisers get better performance and find more converting customers across Google's ad channels. It includes the following:
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Youtube
Display
search
Discover
Gmail
Maps

With Performance Max, you access all your advertising channels with a single campaign. It helps your business maximize performance across all ad channels that Google Ads has to offer by combining your goals and efforts with automation. Performance Max helps you as a business owner to react to changes in consumer demand in real time. Through "machine learning model" you get a more accurate forecast of which ads, target groups and advertising materials give the most conversion. Performance Max complements your keyword-based search campaigns and helps you increase results across Google's full range of ad channels and ad space.

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Here you can read more about Performance Max: https://blog.google/products/ads-commerce/performance-max/