{"id":723,"date":"2022-05-26T14:50:29","date_gmt":"2022-05-26T12:50:29","guid":{"rendered":"https:\/\/imarketing.se\/?p=723"},"modified":"2022-10-17T16:13:20","modified_gmt":"2022-10-17T14:13:20","slug":"ios-14-5-and-what-it-meant-for-businesses-that-use-digital-marketing","status":"publish","type":"post","link":"https:\/\/imarketing.se\/en\/ios-14-5-och-vad-det-innebar-for-verksamheter-som-anvander-digital-marknadsforing\/","title":{"rendered":"iOS 14.5, and what it means for businesses using digital marketing"},"content":{"rendered":"\n\t\t<div id=\"fws_69dee5d0bbbe9\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><!--StartFragment--><\/p>\n<p><strong>iOS 14.5\u00a0<\/strong><em><br \/>\nTexten kommer utvidgas kommande vecka.<\/em><\/p>\n<p><strong>Vad det \u00e4r<\/strong><\/p>\n<p>iOS \u00e4r operativsystemet (t\u00e4nk Windows, Android, iOS) p\u00e5 iPhones och iPads. 14.5 \u00e4r versionen, och den h\u00e4r texten avser f\u00f6r\u00e4ndringarna som uppdateringen till 14.5 fr\u00e5n tidigare versioner medf\u00f6r.<\/p>\n<p><strong>Vad det inneb\u00e4r<\/strong><\/p>\n<p>Uppdateringen inneb\u00e4r en rad f\u00f6r\u00e4ndringar, men h\u00e4r fokuseras enbart p\u00e5 f\u00f6r\u00e4ndringarna r\u00f6rande sp\u00e5rning (tracking) och sp\u00e5rningsverktyg (Facebook Pixel, Pinterest Tag, med flera).<\/p>\n<p>I och med denna uppdatering kommer anv\u00e4ndare ges m\u00f6jligheten att godk\u00e4nna eller neka appar m\u00f6jlighet att sp\u00e5ra anv\u00e4ndarna, liknande cookie-f\u00f6rfr\u00e5gningarna GDPR p\u00e5bjuder. Skillnaden \u00e4r att f\u00f6rfr\u00e5gningarna \u00e4r tvingande, och utvecklare m\u00e5ste f\u00f6lja anv\u00e4ndarens val.<\/p>\n<p>\u00c4ven &#8221;in-app&#8221;-marknadsf\u00f6ring p\u00e5verkas, bland annat genom att antalet annonskampanjer begr\u00e4nsas till nio (9). F\u00f6r mer information om detta, se [l\u00e4nk] i slutet av artikeln<\/p>\n<p>Effekten blir att verksamheter som anv\u00e4nder sig av sp\u00e5rning till sin annonsering f\u00e5r s\u00e4mre m\u00f6jligheter att g\u00f6ra det bra, att resultaten kan, kommer, f\u00f6rs\u00e4mras om \u00e5tg\u00e4rder ej tas, att f\u00f6retag m\u00e5ste anv\u00e4nda andra metoder \u00e4n enbart sp\u00e5rverktyg. Kort sagt blir det mer arbete f\u00f6r att s\u00e4kerst\u00e4lla att samma niv\u00e5 bibeh\u00e5lls som f\u00f6re uppdateringen, med mindre garanterade resultat forts\u00e4ttningsvis.<\/p>\n<p>V\u00e4rt att notera \u00e4r att Android-, Windows- och Linux-anv\u00e4ndare ej p\u00e5verkas (d\u00e5 de inte k\u00f6r iOS).<\/p>\n<p>Uppdateringen medf\u00f6r ocks\u00e5 att sp\u00e5rningsmetoden kallad fingerprinting (&#8221;fingeravtryckstagning&#8221;) f\u00f6rbjuds helt. Fingerprinting \u00e4r att webbsidor och appar samlar in data om anv\u00e4ndarens enhet, exempelvis operativsystem, version, installerade typsnitt, enhetsmodell, med mera, och skapar en profil som \u00e4r unik liknande en m\u00e4nniskas fingeravtryck. Det anses oetiskt eftersom anv\u00e4ndare kan sp\u00e5ras utan medgivande och utan m\u00f6jlighet att f\u00f6rhindras. Denna text kommer ej g\u00e5 in djupare p\u00e5 det.<\/p>\n<p><strong>Vad man ska g\u00f6ra \u00e5t det<\/strong><\/p>\n<p><em>Facebook<\/em><\/p>\n<p>Man ska beh\u00e5lla sin Facebook Pixel-integration, och ut\u00f6ver det integrera Facebooks API,\u00a0<em>Conversions API\u00a0<\/em>(finns ingen Pixel integrerad b\u00f6r allts\u00e5 \u00e4ven detta g\u00f6ras samtidigt). De tv\u00e5 b\u00f6r ses som komplement, och det ing\u00e5r i Facebooks Best Practices att implementera b\u00e5da.<\/p>\n<p>N\u00e4r\u00a0<em>Conversions API<\/em>\u00a0integrerats erh\u00e5ller man automatiskt ett antal\u00a0<em>Web<\/em>\u00a0<em>Conversion Events<\/em>; dessa utg\u00f6r den data marknadsf\u00f6raren har m\u00f6jlighet att inh\u00e4mta fr\u00e5n webbsidan. Om dom\u00e4nen verifieras p\u00e5 verksamhetens Facebook Business-konto, ges m\u00f6jlighet att anv\u00e4nda upp till \u00e5tta (8)\u00a0<em>conversions events<\/em>, och andra \u00e4n de automatiskt valda. iMarketing rekommenderar att som minst anv\u00e4nda f\u00f6ljande\u00a0<em>conversion events,\u00a0<\/em>fr\u00e5n mest till minst viktig:\u00a0<em>Purchase, AddToCart, InitiateCheckout, ContentView, och PageView<\/em>. Dom\u00e4nverifiering g\u00f6rs genom ett av f\u00f6ljande tre alternativ: kod som placeras i sidans Header, genom ladda upp en HTML-fil p\u00e5 sidan, eller genom att l\u00e4gga till .TXT-fil till DNS-protokollet.<\/p>\n<p>Efter att\u00a0<em>Conversions API\u00a0<\/em>kopplats till webbsidan beh\u00f6ver man f\u00f6rhindra att ens Facebook-konto ej mottar dubbla rapporter f\u00f6r samma h\u00e4ndelse (Event); denna process kallas deduplicering (deduplication)<\/p>\n<p>Om verksamheten anv\u00e4nder Facebook SDK for iOS, m\u00e5ste det uppdateras till version 8.0 eller h\u00f6gre.<\/p>\n<p><em>Texten kommer uppdateras kommande veckan<\/em><\/p>\n<p>\u200d<\/p>\n<p><strong>Externa l\u00e4nkar<\/strong><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/2041148702652965?id=818859032317965\">Facebook.com: About Conversions API<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/331612538028890?id=428636648170202\">Facebook.com: How the Apple iOS 14 release may affect your ads and reporting<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/823677331451951?id=1205376682832142\">Facebook.com: About deduplication for Facebook pixel and Conversions API events<\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/help\/126789292407737?id=1205376682832142\">Facebook.com: Facebook pixel updates for Apple&#8217;s iOS 14 requirements<\/a><\/p>\n<p><a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\">Developer.Apple.com: User Privacy and Data Use<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"iOS 14.5 The text will be expanded next week. What iOS is is the operating system (think Windows, Android, iOS) on iPhones and iPads. 14.5 is the version, and this text refers to the changes...","protected":false},"author":3,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nyheter"},"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=723"}],"version-history":[{"count":2,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/723\/revisions"}],"predecessor-version":[{"id":1035,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/723\/revisions\/1035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/categories?post=723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/tags?post=723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}