{"id":601,"date":"2022-05-26T10:16:37","date_gmt":"2022-05-26T08:16:37","guid":{"rendered":"https:\/\/imarketing.se\/?post_type=portfolio&#038;p=601"},"modified":"2023-04-25T13:46:00","modified_gmt":"2023-04-25T11:46:00","slug":"the-frigate-hauled-up","status":"publish","type":"post","link":"https:\/\/imarketing.se\/en\/fregatten-hogst-upp\/","title":{"rendered":"The Frigate Upstairs"},"content":{"rendered":"<div id=\"fws_69e94519ebc8a\"  data-column-margin=\"90px\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"8%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.08); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-7-percent top_margin_phone_0pct inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e94519ebf30\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row dark_text\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><strong>About the Project<\/strong><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e94519ec15b\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row dark_text\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The gym, which targets an older audience by combining physical therapy with gym training, needed help adapting to the new digital world.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e94519ec2b8\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 15px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>With a brand new website, payment solutions for gym cards, and online booking, they can now sell gym cards online and offer patients to book an appointment with a physiotherapist directly via the website, they have made it easier for many more people to take part in their fantastic training facility. In this partnership, the ads we did through Facebook campaigns generated great results and more revenue than any of their previous marketing.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e94519ec41a\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"padding-top: 15px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>As in most cases when collaborations go as well as this, they continue and stretch further and further. We are currently working on a new project for Frigatten where we are doing a thorough analysis of all parts of the company to highlight possible improvement opportunities. These are based on interviews of both employees and customers in order to gain as deep an understanding as possible before we begin to develop the right solution. We will return with new results on a fantastically exciting project shortly!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4><strong>The results<\/strong><\/h4>\n<ul>\n<li>Number of new customers: 10<\/li>\n<li>Average lifetime value: 10,000<\/li>\n<li>ROI = (100,000 \u2013 15,000) \/ 10,000 = 8.5 =\u00a0<strong>850 %<\/strong><\/li>\n<li>Increased brand awareness<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"default\" data-using-bg=\"false\" data-style=\"arrow-animation\" data-display=\"block\" data-alignment=\"left\" data-text-color=\"custom\" style=\"margin-bottom: 30px; \"><h4 style=\"color: #00d084;\"><span class=\"link_wrap\" ><a  class=\"link_text\" href=\"https:\/\/fregattenvarberg.se\/\"><span class=\"text\">Open the homepage<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #00d084;\"><\/span> <\/a><\/span><\/h4><\/div>\n\t<div class=\"wpb_gallery wpb_content_element clearfix\">\n\t\t<div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slidesflickity_style\" data-onclick=\"link_no\" data-interval=\"5\"><div class=\"nectar-flickity not-initialized\"  data-touch-icon-color=\"default\" data-stagger=\"\" data-drag-scale=\"\" data-overflow=\"hidden\" data-wrap=\"no-wrap\" data-spacing=\"default\" data-shadow=\"x_large_depth\" data-autoplay=\"\" data-autoplay-dur=\"\" data-free-scroll=\"\" data-controls=\"material_pagination\" data-desktop-columns=\"1\" data-small-desktop-columns=\"default\" data-tablet-columns=\"1\" data-phone-columns=\"1\"><div class=\"flickity-viewport\"> <div class=\"flickity-slider\"><div class=\"cell\" data-lazy=\"false\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabe99e4ea9127f41626_Ska\u0308rmavbild-2021-02-25-kl.-15.56.29-p-800.png\" class=\"skip-lazy nectar-lazy attachment-full\" alt=\"frigate reviews and testimonials\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabe99e4ea9127f41626_Ska\u0308rmavbild-2021-02-25-kl.-15.56.29-p-800.png 800w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabe99e4ea9127f41626_Ska\u0308rmavbild-2021-02-25-kl.-15.56.29-p-800-300x188.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabe99e4ea9127f41626_Ska\u0308rmavbild-2021-02-25-kl.-15.56.29-p-800-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"cell\" data-lazy=\"false\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabed834eeba2ff0f8bd_Ska\u0308rmavbild-2021-02-25-kl.-15.56.19-p-800.png\" class=\"skip-lazy nectar-lazy attachment-full\" alt=\"the frigate call to action\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabed834eeba2ff0f8bd_Ska\u0308rmavbild-2021-02-25-kl.-15.56.19-p-800.png 800w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabed834eeba2ff0f8bd_Ska\u0308rmavbild-2021-02-25-kl.-15.56.19-p-800-300x188.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabed834eeba2ff0f8bd_Ska\u0308rmavbild-2021-02-25-kl.-15.56.19-p-800-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"cell\" data-lazy=\"false\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabf8f39d13f6bbc82c2_Ska\u0308rmavbild-2021-02-25-kl.-15.56.00-p-800.png\" class=\"skip-lazy nectar-lazy attachment-full\" alt=\"the frigate with banner on man running\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabf8f39d13f6bbc82c2_Ska\u0308rmavbild-2021-02-25-kl.-15.56.00-p-800.png 800w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabf8f39d13f6bbc82c2_Ska\u0308rmavbild-2021-02-25-kl.-15.56.00-p-800-300x188.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabf8f39d13f6bbc82c2_Ska\u0308rmavbild-2021-02-25-kl.-15.56.00-p-800-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><div class=\"cell\" data-lazy=\"false\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabfa86ec407a9bfbe25_Ska\u0308rmavbild-2021-02-25-kl.-15.56.08-p-800.png\" class=\"skip-lazy nectar-lazy attachment-full\" alt=\"frigate 850% roi in three months\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabfa86ec407a9bfbe25_Ska\u0308rmavbild-2021-02-25-kl.-15.56.08-p-800.png 800w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabfa86ec407a9bfbe25_Ska\u0308rmavbild-2021-02-25-kl.-15.56.08-p-800-300x188.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/603dfabfa86ec407a9bfbe25_Ska\u0308rmavbild-2021-02-25-kl.-15.56.08-p-800-768x480.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div>\n\t\t<\/div> \n\t<\/div> \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 dark_text wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"top\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"100\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e94519ed69c\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Customer<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<div class=\"project-info\">\n<div class=\"project-info\">The Frigate Upstairs<\/div>\n<\/div>\n <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"padding-top: 1vh; padding-bottom: 1vh;\"  class=\"divider-vertical nectar-bg-extra-color-gradient-1\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e94519ed8b7\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Project type<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> Web development <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"padding-top: 1vh; padding-bottom: 1vh;\"  class=\"divider-vertical nectar-bg-extra-color-gradient-1\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e94519eda72\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Year<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> 2020 <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The gym, which targets an older audience by combining physical therapy with gym training, needed help adapting to the new digital world.<\/p>","protected":false},"author":3,"featured_media":1524,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[37,34],"class_list":{"0":"post-601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projekt","8":"tag-facebook-instagram","9":"tag-marknadsforing"},"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=601"}],"version-history":[{"count":8,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/601\/revisions"}],"predecessor-version":[{"id":2779,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/601\/revisions\/2779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media\/1524"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/categories?post=601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/tags?post=601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}