{"id":535,"date":"2022-05-26T09:36:14","date_gmt":"2022-05-26T07:36:14","guid":{"rendered":"https:\/\/imarketing.se\/?post_type=portfolio&p=535"},"modified":"2023-04-25T13:48:03","modified_gmt":"2023-04-25T11:48:03","slug":"the-science-fiction-bookstore","status":"publish","type":"post","link":"https:\/\/imarketing.se\/en\/science-fiction-bokhandeln\/","title":{"rendered":"Science-Fiction Bookstore"},"content":{"rendered":"
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About the Project<\/strong><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>
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Science-Fiction Bokhandeln is a company that has had an active e-commerce business since 1990. With its wide range of the most attractive books and games in Science Fiction, they have succeeded in building an incredibly strong brand with very engaged and satisfied customers.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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We began our collaboration in the spring of 2021 and then set about developing a solid strategy for the sale of their Science-Fiction books via Facebook advertising.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n

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The challenge<\/strong><\/h4>\n

Reach out to new customers who don't know the brand in a cost-effective way.<\/p>\n

Drive sales of products with relatively low margins.<\/p>\n

Results<\/strong><\/h4>\n

Average ROAS (Return On Ad Spend) = 1154 %<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

Open the homepage<\/span>\n \n <\/svg> <\/span> <\/a><\/span><\/h4><\/div>\n\t
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Customer<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n
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Science-Fiction Bookstore<\/div>\n <\/div>
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Project type<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n
Marketing <\/div>
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Year<\/strong><\/p>\n\t<\/div>\n<\/div>\n\n\n\n

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2021 \u2013 Ongoing<\/div>\n<\/div>\n
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Science-Fiction Bokhandeln is a company that has had an active e-commerce business since 1990. With its wide range of the most attractive books and games in Science Fiction, they have succeeded in building an incredibly strong brand with very engaged and satisfied customers.<\/p>","protected":false},"author":3,"featured_media":538,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[37,34],"class_list":{"0":"post-535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projekt","8":"tag-facebook-instagram","9":"tag-marknadsforing"},"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":7,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":2788,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/535\/revisions\/2788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media\/538"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}