{"id":3224,"date":"2025-05-18T16:01:06","date_gmt":"2025-05-18T14:01:06","guid":{"rendered":"https:\/\/imarketing.se\/?p=3224"},"modified":"2025-05-21T09:16:33","modified_gmt":"2025-05-21T07:16:33","slug":"harligaunder","status":"publish","type":"post","link":"https:\/\/imarketing.se\/en\/harligaunder\/","title":{"rendered":"Wonderful wonders"},"content":{"rendered":"<div id=\"fws_69d4a78a0b8fc\"  data-column-margin=\"90px\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"8%\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top dark_text\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.08); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-7-percent top_margin_phone_0pct inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69d4a78a0bc1b\" data-midnight=\"\" data-column-margin=\"60px\" class=\"wpb_row vc_row-fluid vc_row inner_row dark_text\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2 class=\"\" data-start=\"178\" data-end=\"264\">From lost traffic to ROAS 12 and +120 % organic growth \u2014 in three months<\/h2>\n<h3 class=\"\" data-start=\"265\" data-end=\"331\">So we helped <a href=\"https:\/\/harligaunder.se\/\">Wonderful wonders<\/a> to bounce back after domain change<\/h3>\n<p>&nbsp;<\/p>\n<blockquote data-start=\"333\" data-end=\"455\">\n<p class=\"\" data-start=\"335\" data-end=\"455\"><em data-start=\"335\" data-end=\"425\">\u201cWe thought it would take a year to recover. With Seoul, it took three months.\u201d<\/em><br data-start=\"425\" data-end=\"428\" \/>\u2013 Founder, Harligaunder.se<\/p>\n<\/blockquote>\n<h3 class=\"\" data-start=\"462\" data-end=\"476\">Background<\/h3>\n<p class=\"\" data-start=\"477\" data-end=\"548\">In October 2024 we came into contact with <strong data-start=\"503\" data-end=\"522\">H\u00e4rligaunder.se<\/strong> after they recently:<\/p>\n<ol data-start=\"550\" data-end=\"648\">\n<li class=\"\" data-start=\"550\" data-end=\"588\">\n<p class=\"\" data-start=\"553\" data-end=\"588\">Moved their e-commerce to Shopify<\/p>\n<\/li>\n<li class=\"\" data-start=\"589\" data-end=\"648\">\n<p class=\"\" data-start=\"592\" data-end=\"648\">Changed domain from <strong data-start=\"608\" data-end=\"623\">belovely.se<\/strong> to <strong data-start=\"629\" data-end=\"648\">harligaunder.se<\/strong><\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"650\" data-end=\"717\">Two major changes that led to a classic SEO scenario:<\/p>\n<blockquote data-start=\"718\" data-end=\"760\">\n<p class=\"\" data-start=\"720\" data-end=\"760\">\u274c Almost all previous traffic disappeared.<\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"762\" data-end=\"1047\">Changing platform and domain at the same time without having 100% control over SEO involves great risks \u2013 and it was quickly noticeable in their statistics. H\u00e4rligaunder not only wanted <strong data-start=\"925\" data-end=\"960\">win back your old traffic<\/strong>, but also <strong data-start=\"973\" data-end=\"1015\">take the opportunity to grow past it<\/strong>We set high goals together.<\/p>\n<h3 class=\"\" data-start=\"1054\" data-end=\"1078\">The solution: <a href=\"https:\/\/seoella.com\/sv\/\" target=\"_blank\" rel=\"nofollow noopener\">Seoul<\/a><\/h3>\n<p class=\"\" data-start=\"1079\" data-end=\"1304\">We connected the site to our seoella account \u2013 and the tool identified <strong data-start=\"1152\" data-end=\"1183\">761,099 improvement suggestions<\/strong>With traditional SEO management, this would have taken months to go through \u2013 but with seoella&#039;s smart automation engine, all improvements could be implemented within a matter of days.<\/p>\n<h3 class=\"\" data-start=\"1561\" data-end=\"1577\">The result<\/h3>\n<p class=\"\" data-start=\"1578\" data-end=\"1623\">\ud83d\ude80 <strong data-start=\"1581\" data-end=\"1600\">After 3 months<\/strong> (January 2025) we saw:<\/p>\n<ul data-start=\"1625\" data-end=\"1714\">\n<li class=\"\" data-start=\"1625\" data-end=\"1667\">\n<p class=\"\" data-start=\"1627\" data-end=\"1667\"><strong data-start=\"1630\" data-end=\"1665\">+120 % increase in organic traffic<\/strong><\/p>\n<\/li>\n<li class=\"\" data-start=\"1668\" data-end=\"1714\">\n<p class=\"\" data-start=\"1670\" data-end=\"1714\"><strong data-start=\"1673\" data-end=\"1712\">+24 % increase in sales from organic traffic<\/strong><\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1716\" data-end=\"1742\">But we weren&#039;t satisfied there.<\/p>\n<hr class=\"\" data-start=\"1744\" data-end=\"1747\" \/>\n<h3 class=\"\" data-start=\"1749\" data-end=\"1777\">Next step: Google Ads<\/h3>\n<p class=\"\" data-start=\"1778\" data-end=\"1872\">Once the organic foundation was set and stable, we took the next step \u2013 <strong data-start=\"1845\" data-end=\"1859\">Google Ads<\/strong>The result?<\/p>\n<blockquote data-start=\"1874\" data-end=\"1950\">\n<p class=\"\" data-start=\"1876\" data-end=\"1950\">\ud83c\udfaf <strong data-start=\"1879\" data-end=\"1891\">ROAS: 12<\/strong> \u2013 that is, 12x the money back per advertising dollar invested.<\/p>\n<\/blockquote>\n<p class=\"\" data-start=\"1952\" data-end=\"2131\">Traffic became both broader and more converting. The combination of improved SEO and strong paid advertising gave maximum leverage to their product range and new brand platform. We also went in and made adjustments to the product page to increase the conversion rate, including adding the function to show different colors, warn when there are few products left in stock and show how far away from free shipping you are at the checkout.<\/p>\n<h3 class=\"\" data-start=\"2138\" data-end=\"2179\">\ud83d\udcca Before and after: Here are the numbers<\/h3>\n<p class=\"\" data-start=\"2286\" data-end=\"2318\"><strong data-start=\"2286\" data-end=\"2306\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3227 size-large\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2-1024x458.png\" alt=\"\" width=\"1024\" height=\"458\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2-1024x458.png 1024w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2-300x134.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2-768x344.png 768w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2-18x8.png 18w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/2.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p data-start=\"2286\" data-end=\"2318\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3228 size-large\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3-1024x458.png\" alt=\"Google search console - lovely wonder\" width=\"1024\" height=\"458\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3-1024x458.png 1024w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3-300x134.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3-768x344.png 768w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3-18x8.png 18w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/3.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"\" data-start=\"2286\" data-end=\"2318\"><strong data-start=\"2286\" data-end=\"2306\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3229 size-large\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella-1024x458.png\" alt=\"Shopify - conversion rate\" width=\"1024\" height=\"458\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella-1024x458.png 1024w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella-300x134.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella-768x344.png 768w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella-18x8.png 18w, https:\/\/imarketing.se\/wp-content\/uploads\/2025\/05\/Harligaunder-seoella.png 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<ul data-start=\"2284\" data-end=\"2429\">\n<li class=\"\" data-start=\"2284\" data-end=\"2318\">\n<p class=\"\" data-start=\"2286\" data-end=\"2318\"><strong data-start=\"2286\" data-end=\"2306\">Organic traffic:<\/strong>\u00a0 +120 %<\/p>\n<\/li>\n<li class=\"\" data-start=\"2319\" data-end=\"2356\">\n<p class=\"\" data-start=\"2321\" data-end=\"2356\"><strong data-start=\"2321\" data-end=\"2345\">Sales via SEO:<\/strong>\u00a0 +24 %<\/p>\n<\/li>\n<li class=\"\" data-start=\"2357\" data-end=\"2387\">\n<p class=\"\" data-start=\"2359\" data-end=\"2387\"><strong data-start=\"2359\" data-end=\"2379\">ROAS Google Ads:<\/strong>\u00a0 12<\/p>\n<\/li>\n<li data-start=\"2357\" data-end=\"2387\"><strong>Conversion rate:\u00a0<\/strong>+9%<\/li>\n<li class=\"\" data-start=\"2388\" data-end=\"2429\">\n<p class=\"\" data-start=\"2390\" data-end=\"2429\"><strong data-start=\"2390\" data-end=\"2418\">Number of improved pages:<\/strong>\u00a0 761 099<\/p>\n<\/li>\n<\/ul>\n<h3 class=\"\" data-start=\"2436\" data-end=\"2471\">Why did it work so quickly?<\/h3>\n<p class=\"\" data-start=\"2472\" data-end=\"2592\">When a site changes domain and platform at the same time, it often requires a long recovery period. But by using Seoella, we were able to quickly make the entire website more SEO friendly and thus immediately become more searchable.<\/p>\n<p class=\"\" data-start=\"2776\" data-end=\"2872\">When we then combined it with the right SEM strategy, the result was not just recovery \u2013 but growth.<\/p>\n<h3 class=\"\" data-start=\"2879\" data-end=\"2913\">Do you also want to try <a href=\"https:\/\/seoella.com\/sv\/\">Seoul<\/a>, get help with <a href=\"https:\/\/imarketing.se\/en\/marketing\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a>, or <a href=\"https:\/\/imarketing.se\/en\/web-development\/optimization\/\" target=\"_blank\" rel=\"noopener\">conversion optimization<\/a>?<\/h3>\n<p class=\"\" data-start=\"2914\" data-end=\"3039\">If you have moved your site, changed domain, or just feel like you are losing visibility in search \u2013 then seoella is a given next step.<\/p>\n<p class=\"\" data-start=\"3041\" data-end=\"3154\">\u2705 No prior knowledge required<br data-start=\"3065\" data-end=\"3068\" \/>\u2705 Fast results \u2013 often within weeks<br data-start=\"3104\" data-end=\"3107\" \/>\u2705Measurable effect directly in Analytics and Semrush<\/p>\n<p class=\"\" data-start=\"3156\" data-end=\"3259\">\ud83d\udc49 <a href=\"https:\/\/imarketing.se\/en\/contact\/\">Contact Us<\/a> so we can help you with what best suits your situation right now.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-color=\"default\" data-using-bg=\"false\" data-style=\"arrow-animation\" data-display=\"block\" data-alignment=\"left\" data-text-color=\"custom\" style=\"margin-bottom: 30px; \"><h4 style=\"color: #00d084;\"><span class=\"link_wrap\" ><a  class=\"link_text\" href=\"https:\/\/harligaunder.se\/\"><span class=\"text\">Open the homepage<\/span><svg class=\"next-arrow\" aria-hidden=\"true\" width=\"20px\" height=\"25px\" viewbox=\"0 0 50 80\" xml:space=\"preserve\">\n  <polyline stroke=\"#ffffff\" stroke-width=\"9\" fill=\"none\" stroke-linecap=\"round\" stroke-linejoin=\"round\" points=\"0, 0 45, 40 0, 80\"\/>\n  <\/svg>  <span class=\"line\"  style=\"background-color: #00d084;\"><\/span> <\/a><\/span><\/h4><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 dark_text wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\"  data-t-w-inherits=\"small_desktop\" data-padding-pos=\"top\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"100\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69d4a78a0c489\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Customer<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<div class=\"project-info\">Stylingbutiken.se<\/div>\n <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"padding-top: 1vh; padding-bottom: 1vh;\"  class=\"divider-vertical nectar-bg-extra-color-gradient-1\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69d4a78a0c647\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Project type<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> SEO, SEOella <\/div><div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"padding-top: 1vh; padding-bottom: 1vh;\"  class=\"divider-vertical nectar-bg-extra-color-gradient-1\"><\/div><\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69d4a78a0c7b1\" data-midnight=\"\" data-column-margin=\"none\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h4>Year<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"nectar-fancy-ul\" data-list-icon=\"none\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> 2024\/2025 <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>After domain change, H\u00e4rligaunder.se lost almost all traffic. With seoella, they quickly recovered: +120 % organic traffic and ROAS 12 in Google Ads in 3 months. <\/p>","protected":false},"author":3,"featured_media":3226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[22],"tags":[52,40,55],"class_list":{"0":"post-3224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-projekt","8":"tag-meta-marknadsforing-och-google-ads","9":"tag-seo","10":"tag-seoella"},"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/3224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=3224"}],"version-history":[{"count":5,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/3224\/revisions"}],"predecessor-version":[{"id":3233,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/posts\/3224\/revisions\/3233"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media\/3226"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=3224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/categories?post=3224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/tags?post=3224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}