{"id":504,"date":"2022-05-25T17:27:47","date_gmt":"2022-05-25T15:27:47","guid":{"rendered":"https:\/\/imarketing.se\/?page_id=504"},"modified":"2023-02-07T10:49:38","modified_gmt":"2023-02-07T09:49:38","slug":"analysis","status":"publish","type":"page","link":"https:\/\/imarketing.se\/en\/analys\/","title":{"rendered":"Analysis"},"content":{"rendered":"<div id=\"fws_69e960df0eead\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top  shape_divider_tablet_70px\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:110px;\"  data-height=\"110px\" data-front=\"\" data-style=\"straight_section\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f7f7f7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 10\" preserveaspectratio=\"none\"> <polygon points=\"104 10, 104 0, 0 0, 0 10\"><\/polygon> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-padding-pos=\"top\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  seo_text_hidden\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>analysis<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"fws_69e960df0f1ed\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\"margin-bottom: 7%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-15-percent inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h1 class=\"heading\">Analysis<\/h1>\n<p>In order to develop the best possible strategy, it is important to first gain an understanding of what your digital strategy looks like today. Regardless of the challenges and opportunities you face, the first step is always to develop concrete measurement points.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" data-scroll-animation=\"true\" data-scroll-animation-movement=\"default\" data-scroll-animation-mobile=\"\" data-scroll-animation-intensity=\"1\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy overlapping_image\" data-delay=\"0\" height=\"800\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon.png\" alt=\"imarketing loading icon transparent\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon.png 800w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-300x300.png 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-150x150.png 150w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-768x768.png 768w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-100x100.png 100w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-140x140.png 140w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-500x500.png 500w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/loading_icon-350x350.png 350w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e960df0f855\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f7f7f7; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-8-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e960df0f991\" data-midnight=\"\" data-column-margin=\"50px\" class=\"wpb_row vc_row-fluid vc_row inner_row dark_text\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1674513293357 dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><strong>Stop working in the dark<\/strong><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Once we have an overview of the current state, we make sure to intertwine your vision and goals with what the current state looks like. We bring forward <a href=\"https:\/\/www.webbstrategerna.se\/kpi\/\">KPIs\u00a0<\/a>which makes the development measurable and from there derives the optimal growth strategy.<\/p>\n<p>We then compile everything in a document that illustrates in an easy-to-understand and clear manner what we have arrived at, why we have chosen a certain strategy, and the results we expect to achieve in the near term based on your budget.<\/p>\n<p><a href=\"https:\/\/imarketing.se\/en\/imarketing-explores-beautiful-sweden-and-integrates-analysis-tools\/\">Read one of our user cases here<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Too many companies today continue to work the same way every day as they have for the past ten years. Without really knowing where they stand, where they are going, or if they achieve their milestones along the way.<\/p>\n<p>It is not news that you need to measure your success if you want your business to be successful; how else will you know when you are there?<\/p>\n<p>So what we do is collect the data we need via your current analysis tools (if you don&#039;t have any, we&#039;ll of course help you install them).<\/p>\n<p>Next, we go through:<\/p>\n<ul role=\"list\">\n<li>Number of visitors per day<\/li>\n<li>Current\u00a0<a href=\"https:\/\/konverteringsgrad.se\/\">conversion rate<\/a>\u00a0(how many of the visitors become customers)<\/li>\n<li>How visitors navigate the page<\/li>\n<li>Where they come from<\/li>\n<li>Results from previous marketing<\/li>\n<li>Analysis of target groups<\/li>\n<li>Analysis of competitors<\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1654760022278 dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2><strong>common questions and answers<\/strong><\/h2>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"toggles\" data-starting=\"default\" data-style=\"minimal\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How do analytics help my business with digital marketing?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>You get a clear picture that shows you where you are, what you should focus on, and how you can best achieve your goals. Regardless of the type of analysis that applies, these are precisely the questions that must and will be answered, provided that the analysis is done properly.<\/p>\n<p>A market analysis, for example, goes through things like: What does the market look like today? Are there trends you can jump on? What gives the best results? How are your competitors doing and who is doing what best? The answers to these questions will help you further understand what the game plan looks like and who you are playing with\/against. Ultimately, such an analysis helps you make the right decisions in future path choices and ensures that you continuously maximize the impact and ROI of your marketing budget.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>When should we do an analysis?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The two occasions when analyzes are most important are when you want to initiate some type of change, or if you are already in one. It gives you decision-making information that shows how you can achieve the desired change and results in the best possible way. When it comes to analyzes based on data and digital growth, you are most welcome to contact us.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What is web analytics?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Web analytics tells you how visitors use your website today and how you can modify it to increase both user-friendliness and conversion rates.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What is SEO analysis?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>It helps you understand how you are found today, which keywords most people find you through, and concrete measures for how you can be found in a more efficient way. Perhaps you have a special niche that can be used to appear more in the right searches?<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What is customer analysis?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The answer to what your customers really think of your company. Why did they become customers in the first place? And why do they stay? By answering these questions, you not only find out what you do well and what you can do better; you also get more meat on your legs for future digital marketing. Highlighting past references and results is one of the things that usually works best in marketing.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"analysis Analysis In order to come up with the best possible strategy, it is important to first gain insight into what your digital strategy looks like today. Regardless of the challenges and...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-504","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":18,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/504\/revisions"}],"predecessor-version":[{"id":2647,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/504\/revisions\/2647"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}