{"id":497,"date":"2022-05-25T17:21:03","date_gmt":"2022-05-25T15:21:03","guid":{"rendered":"https:\/\/imarketing.se\/?page_id=497"},"modified":"2023-02-07T10:50:59","modified_gmt":"2023-02-07T09:50:59","slug":"pinterest-advertising","status":"publish","type":"page","link":"https:\/\/imarketing.se\/en\/pinterest-annonsering\/","title":{"rendered":"Pinterest Advertising"},"content":{"rendered":"<div id=\"fws_69e911aa4511d\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top  shape_divider_tablet_70px\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:110px;\"  data-height=\"110px\" data-front=\"\" data-style=\"straight_section\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#dcebfc\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 10\" preserveaspectratio=\"none\"> <polygon points=\"104 10, 104 0, 0 0, 0 10\"><\/polygon> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-padding-pos=\"top\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  seo_text_hidden\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>pinterest<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<div id=\"fws_69e911aa45462\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div style=\"margin-bottom: 7%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-15-percent inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2 class=\"heading\">Pinterest Advertising<\/h2>\n<div><\/div>\n<p><strong>What is Pinterest?<\/strong><\/p>\n<p>Pinterest is a platform for image sharing (pins), but unlike\u00a0<a href=\"https:\/\/imarketing.se\/en\/marketing\/facebook-advertising\/\">Facebook and Instagram<\/a>\u00a0is the focus precisely on the images rather than on people and interactions. Content is king, as they say. High-resolution, well-taken images with good motifs go home on the platform.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 vc_hidden-sm vc_hidden-xs wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" data-scroll-animation=\"true\" data-scroll-animation-movement=\"default\" data-scroll-animation-mobile=\"\" data-scroll-animation-intensity=\"1\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy overlapping_image\" data-delay=\"0\" height=\"1080\" width=\"1080\" data-animation=\"fade-in\" src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23.jpg\" alt=\"Graphics with a circle and a square\" srcset=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23.jpg 1080w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-300x300.jpg 300w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-1024x1024.jpg 1024w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-150x150.jpg 150w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-768x768.jpg 768w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-100x100.jpg 100w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-140x140.jpg 140w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-500x500.jpg 500w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-350x350.jpg 350w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-1000x1000.jpg 1000w, https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-23-800x800.jpg 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e911aa45b45\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #dcebfc; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-8-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_69e911aa45c76\" data-midnight=\"\" data-column-margin=\"50px\" class=\"wpb_row vc_row-fluid vc_row inner_row dark_text\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1653492133746 dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2>Why should we as entrepreneurs<br \/>\nenter us on Pinterest?<\/h2>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Shopping spree<\/strong><\/p>\n<p>Pinterest is widely used by potential customers; a very large percentage of users are looking to find new things to buy, new things that interest them. The effect is that it is easy to<\/p>\n<p>convert profile and pin visitors into paying customers, which is more difficult than with other social media where people are primarily looking for the social interactions (social interactions are much more<\/p>\n<p>limited and rarer on Pinterest than on Instagram and Facebook).<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>&quot;Have you tried?&quot; function<\/strong><\/p>\n<p>Pinterest allows users to indicate whether they have tried a product\/service and rate the service, which means that potential customers who visit your business profile will immediately know that your goods are worth buying.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>How does iMarketing help us with Pinterest?<\/strong><\/p>\n<p>If you don&#039;t have an account, we&#039;ll help you create one, and we&#039;ll also help you integrate the Pinterest tag into your website. We then help you select images, create a long-term profile strategy, and suggest descriptions and keywords for your pins.<\/p>\n<p>Our smart guide helps you with which image sizes and image dimensions to use, and how to think about uploads.<\/p>\n<p>When the profile is ready, iMarketing starts the advertising. We handle image selection, selection of target groups, choose keywords and interests, create advertising campaigns, and follow up on the results. All so that you get the best results with as little of your own time as possible.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1654759314380 dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<h2>common questions and answers<\/h2>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"toggles\" data-starting=\"default\" data-style=\"minimal\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What does best on Pinterest?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Furnishings, clothes, flowers, make-up, and similar, photogenic, products.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"toggles\" data-starting=\"default\" data-style=\"minimal\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>Is it difficult to get started?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Setting up a profile and starting to upload photos takes no time at all. You don&#039;t have to have descriptions if you don&#039;t want to, you can clone your content from Instagram if you want, and you can upload images regardless of size, if you want. It is of course better to do it right from the start, but it is not a requirement!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What&#039;s the best thing about Pinterest?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The best thing about Pinterest is that it is a relatively new platform to advertise on, while its algorithms are incredibly advanced. The prices for advertising on Pinterest are still very low as Pinterest wants to attract more advertisers. This means that the platform is currently very undervalued compared to other, more established channels (such as\u00a0<a href=\"https:\/\/imarketing.se\/en\/marketing\/facebook-advertising\/\">Facebook<\/a>), which charge higher costs to convert viewers to customers.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>What&#039;s most important about Pinterest?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The most important thing when advertising on Pinterest, besides attractive images, is clearly the keywords you use. Read more about it\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/10-pinterest-advertising-strategies-using-today\/\">here<\/a>.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3><a href=\"#\" class=\"toggle-heading\"><i class=\"fa fa-plus-circle\"><\/i>How do you help your customers with Pinterest?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Depending on where the customer is today, we make sure that the entire profile is set up correctly with tracking tools installed on the website. Then we do a thorough analysis of the keywords used in the industry and select the words that we believe will generate the best results based on budget and competition. The content is then continuously optimized based on results.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element  dark_text\" >\n\t<div class=\"wpb_wrapper\">\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e911aa467e0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class='nectar-post-grid-wrap text-color-light spacing-10px' data-el-settings='{\"post_type\":\"custom\",\"pagination\":\"load-more\",\"image_size\":\"large_featured\",\"aspect_ratio_image_size\":\"\",\"display_categories\":\"0\",\"display_excerpt\":\"0\",\"display_date\":\"0\",\"color_overlay\":\"\",\"color_overlay_opacity\":\"0\",\"color_overlay_hover_opacity\":\"0\",\"card_bg_color\":\"\",\"grid_style\":\"content_overlaid\",\"hover_effect\":\"none\",\"post_title_overlay\":\"\",\"heading_tag\":\"default\",\"enable_gallery_lightbox\":\"0\",\"overlay_secondary_project_image\":\"\",\"vertical_list_hover_effect\":\"none\",\"vertical_list_read_more\":\"\"}' data-style='content_overlaid' data-query='{\"post_type\":\"custom\",\"posts_per_page\":\"6\",\"order\":\"DESC\",\"orderby\":\"date\",\"offset\":\"0\",\"cpt_name\":\"post\",\"custom_query_tax\":\"45\",\"ignore_sticky_posts\":\"\"}' data-load-more-color='extra-color-gradient-1' data-load-more-text='Load More'><div class=\"nectar-post-grid-filters\" data-active-color=\"default\" data-align=\"default\" data-animation=\"none\" data-sortable=\"yes\"><h4>Filter<\/h4><div><a href=\"#\" data-filter=\"45\" data-total-count=\"2\">Pinterest<\/a><\/div><\/div><div class=\"nectar-post-grid text-opacity-1 text-opacity-hover-1\" data-indicator=\"\" data-indicator-style=\"default\" data-indicator-text-color=\"#fff\" data-indicator-color=\"#000\" data-indicator-text=\"View\" data-columns=\"4\" data-hover-effect=\"none\" data-text-style=\"default\" data-border-radius=\"5px\" data-grid-item-height=\"30vh\" data-grid-spacing=\"10px\" data-text-layout=\"all_bottom_left_shadow\" data-text-color=\"light\" data-text-hover-color=\"light\" data-shadow-hover=\"yes\" data-masonry=\"yes\" data-animation=\"none\" data-cat-click=\"default\"><div class=\"nectar-post-grid-item\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg\" data-nectar-img-src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/05\/Untitled-1-14-1857x770.jpg\"><\/div><div class=\"bg-overlay\"  data-opacity=\"0\" data-hover-opacity=\"0\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/imarketing.se\/en\/hedda-interior\/\" aria-label=\"Hedda Interior\"><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><a href=\"https:\/\/imarketing.se\/en\/hedda-interior\/\"><span>Hedda Interior<\/span><\/a><\/h3><\/div><\/div><\/div><\/div><div class=\"nectar-post-grid-item\" data-has-img=\"true\"> <div class=\"inner\"><div class=\"nectar-post-grid-item-bg\" data-nectar-img-src=\"https:\/\/imarketing.se\/wp-content\/uploads\/2022\/06\/Untitled-design-16.jpg\"><\/div><div class=\"bg-overlay\"  data-opacity=\"0\" data-hover-opacity=\"0\"><\/div><div class=\"content\"><a class=\"nectar-post-grid-link\" href=\"https:\/\/imarketing.se\/en\/blombruket\/\" aria-label=\"The flower farm\"><\/a><div class=\"item-main\"><h3 class=\"post-heading\"><a href=\"https:\/\/imarketing.se\/en\/blombruket\/\"><span>The flower farm<\/span><\/a><\/h3><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"About the Project The business was started in Kalmar in October 2019, and has grown steadily since then. The flower farm&#039;s business concept is to sell long-lasting cut flowers on subscription, with delivery every other year or...","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-497","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":16,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/497\/revisions"}],"predecessor-version":[{"id":2649,"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/pages\/497\/revisions\/2649"}],"wp:attachment":[{"href":"https:\/\/imarketing.se\/en\/wp-json\/wp\/v2\/media?parent=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}